Basically, SEO is a marketing strategy where a search engine looks at what people actually search for, these keywords (actual search terms) are crucial in the page titles and the websites content as they show the relevance to what someone is actually looking for.

It is a fine line of getting this balance right, or getting it wrong if you have too many keywords, for example, the search engines will notice and can ignore your website from the search, or at worst, impose a penalty against your site.

DotSense media have experts who are fully experienced in getting this balance right and can utilize the best forms of optimization for search engines which are currently available. There are many ways in which a search engine now uses information to increase exposure of a website which can include:

• Content
• Web Design
• Keyword Research
• On-site Optimization
• Off-site Optimization
• Citations
• Social Network
• Keywords
• Link Building
• Reviews

​All of these we can provide a solution for which will not only increase your visibility, it can vastly increase your rankings and help generate customer and potential sales. Each area of optimization can work, yet now there are many who utilize all forms of optimization possible to create the most visibility.

DotSense Media has professionals who are skilled in each area of optimization and can transform your rankings in these organic results, many of which can start to happen within a few days. Not only do our professionals provide you a solution, for now, they follow our guidelines and makes sure it is future-proof to any further search engine updates.

Content is also critical in SEO as this is looked at by the search engines and checked to see the relevance to your keywords, on your websites. If you appear to have low-quality content which provides little benefit to the visitor, you can get severely relegated from the rankings.
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There are many changes is the search engine algorithms and to keep on top of it can be quite daunting, it is wise to seek the advice of professionals who fully understand what effects these search engine changes can have on your traffic.